Do you want to seriously believe in Thou shalt promote thyself?
This is one commandment I am not following religiously being a content creator but I want to excel in it. In my previous post and other earlier written posts, I have expressed my laziness to promote my content on different platforms. I just hit the publish button and forget that Thou shalt promote thyself.
The importance of promoting yourself lies in the fact that different audience respond differently on various platforms.
Believe in Thou shalt promote thyself
The first thing is to believe that you can promote yourself and people will read you. Like many times, I settle down with the excuse that who’s going to read me on Instagram or Facebook so let’s leave it. No, I am wrong here. You must promote on 3-4 different social media platforms and wait for the response.
Choose the best platform to promote your work
After following this pattern for a month or so, you will come to know what works great for your content. Follow your audience closely. Keep aside days for each platform. Share on one platform and give 2 days to see the response. Along the way, it is equally important to listen to feedback.
Once a friend asked me that I don’t share my blog posts on Whatsapp. I replied no because I feel I may be spamming but then she said that if I am a content creator I should not shy away from trying different platforms. Yes, she was right. I need to push my limitations.
Another friend asked me if I am not publishing content lately. Whereas it was the month of April and I was writing posts daily for the A2Z challenge. She said so because she was only on WhatsApp and loves to check the stories. Thus, I discovered a new platform and I am happy to say that people engage when I share my new posts on WhatsApp stories.
Plan your promotional strategy
It’s is essential to let your published post breathe for a few days. Plan a gap of 2-3 days to circulate your published content on social media and watch the effect. Track the progress and add it to your next strategies. If no response comes from a particular platform, don’t waste time on it and simply remove it from your schedule. Focus on the ones that give you traffic and plan a detailed promotional strategy with innovative ideas to conquer this space.
On the contrary, if you are participating in daily writing challenges then you need to prepare drafts and scheduleit. This allows you to promote it well on the published day though the time gap is less to spread across. But this type of content has its own set of audience.
Thou shalt promote thyself is one commandment every content creator wants to believe in and apply. Only discipline and patience are needed to let your content survive.
So how do you promote yourself?
This post is a part of Blogchatter Half Marathon 2021